:root{
  --ink:#15171C; --ink-mute:#525761;
  --paper:#FBFAF7; --card:#FFFFFF;
  --blue:#1E6FBA; --blue-deep:#0D3E6B; --blue-soft:#E9F1F9;
  --line:#E8E3D8;
  --shadow:0 1px 2px rgba(13,62,107,.05), 0 12px 28px -12px rgba(13,62,107,.18);
  --display:"Bricolage Grotesque", Georgia, serif;
  --body:"Mulish", system-ui, sans-serif;
  --radius:18px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:var(--body); color:var(--ink); background:var(--paper); font-size:18px; line-height:1.65; -webkit-font-smoothing:antialiased; overflow-x:hidden}
main{display:block}
.wrap{max-width:1120px; margin:0 auto; padding:0 24px}
h1,h2,h3{font-family:var(--display); font-weight:700; line-height:1.08; letter-spacing:-.02em}
a{color:inherit; text-decoration:none}
.blue{color:var(--blue)}

.btn{display:inline-flex; align-items:center; gap:.55em; font-family:var(--body); font-weight:700; font-size:1.02rem; padding:.85em 1.5em; border-radius:999px; cursor:pointer; border:0; transition:transform .18s ease, box-shadow .18s ease, background .18s ease}
.btn-primary{background:var(--blue); color:#fff; box-shadow:var(--shadow)}
.btn-primary:hover{transform:translateY(-2px); background:#1a629f}
.btn-ghost{background:transparent; color:var(--blue-deep); border:1.5px solid var(--line)}
.btn-ghost:hover{border-color:var(--blue); color:var(--blue)}

header{position:sticky; top:0; z-index:50; background:rgba(251,250,247,.82); backdrop-filter:blur(10px); border-bottom:1px solid var(--line)}
.nav{display:flex; align-items:center; justify-content:space-between; height:74px}
.nav-links{display:flex; gap:32px; align-items:center; font-weight:600; font-size:1rem; color:var(--ink-mute)}
.nav-links a:hover{color:var(--blue)}
.logo{display:flex; align-items:center}
.logo svg{height:30px; width:auto; display:block}
@media(max-width:820px){ .nav-links{display:none} }

.hero{position:relative; padding:84px 0 72px}
.hero::before{content:""; position:absolute; inset:0; z-index:0; pointer-events:none;
  background:radial-gradient(680px 420px at 78% 8%, rgba(30,111,186,.10), transparent 70%), radial-gradient(circle at 1px 1px, rgba(13,62,107,.07) 1px, transparent 0);
  background-size:auto, 26px 26px;
  -webkit-mask-image:linear-gradient(to bottom,#000 60%,transparent); mask-image:linear-gradient(to bottom,#000 60%,transparent)}
.hero-grid{position:relative; z-index:1; display:grid; grid-template-columns:1.05fr .95fr; gap:56px; align-items:center}
.eyebrow{display:inline-flex; align-items:center; gap:8px; font-weight:700; font-size:.86rem; letter-spacing:.04em; text-transform:uppercase; color:var(--blue); background:var(--blue-soft); padding:7px 14px; border-radius:999px}
.hero h1{font-size:clamp(2.5rem,5.4vw,4.05rem); margin:22px 0 0}
.hero p.lead{font-size:1.22rem; color:var(--ink-mute); margin:22px 0 32px; max-width:32ch}
.hero .cta-row{display:flex; gap:14px; flex-wrap:wrap}
@media(max-width:880px){ .hero-grid{grid-template-columns:1fr; gap:40px} .hero{padding:54px 0 44px} }

.mock{position:relative; justify-self:center; width:100%; max-width:380px}
.phone{background:var(--card); border:1px solid var(--line); border-radius:30px; box-shadow:var(--shadow); padding:18px}
.chat-top{display:flex; align-items:center; gap:10px; padding:6px 4px 14px; border-bottom:1px solid var(--line); color:var(--ink-mute); font-weight:700; font-size:.92rem}
.dot{width:9px;height:9px;border-radius:50%;background:#37b24d;box-shadow:0 0 0 4px rgba(55,178,77,.16)}
.bubble{background:var(--blue-soft); border-radius:16px 16px 16px 5px; padding:14px; margin-top:16px}
.bubble .tag{font-weight:700; font-size:.78rem; color:var(--blue); text-transform:uppercase; letter-spacing:.04em}
.photo{height:118px; border-radius:11px; margin:10px 0; background:linear-gradient(120deg,#cfe1f1,#9cc3e6 60%,#bcd6ee); position:relative; overflow:hidden}
.photo::after{content:""; position:absolute; inset:0; background:radial-gradient(circle at 30% 30%, rgba(255,255,255,.45), transparent 55%)}
.caption{font-size:.95rem; color:var(--ink)}
.actions{display:flex; gap:10px; margin-top:14px}
.mini{flex:1; text-align:center; font-weight:700; font-size:.95rem; padding:.7em; border-radius:11px; border:1.5px solid var(--line); color:var(--ink-mute)}
.mini.ok{background:var(--blue); color:#fff; border-color:var(--blue); position:relative}
.cursor{position:absolute; right:-6px; bottom:-14px; filter:drop-shadow(0 4px 6px rgba(13,62,107,.25)); animation:tap 2.6s ease-in-out infinite}
@keyframes tap{0%,100%{transform:translate(0,0)}45%,55%{transform:translate(-6px,-7px)}}

section{padding:78px 0}
.sec-head{max-width:660px; margin-bottom:46px}
.sec-head .eyebrow{margin-bottom:16px}
.sec-head h2{font-size:clamp(1.9rem,3.6vw,2.7rem)}
.sec-head p{color:var(--ink-mute); margin-top:14px; font-size:1.1rem}

#confronto{padding-top:8px}
.compare{background:var(--blue-soft); border:1px solid #d4e6f5; border-left:6px solid var(--blue); border-radius:22px; padding:46px 44px}
.compare h2{font-size:clamp(1.9rem,3.8vw,2.8rem)}
.compare p{color:#234; margin:18px 0 24px; font-size:1.16rem; max-width:62ch}
.chips{display:flex; gap:12px; flex-wrap:wrap}
.chip-b{background:#fff; border:1px solid #cfe1f1; color:var(--blue-deep); font-weight:700; padding:10px 18px; border-radius:999px; font-size:1rem}
@media(max-width:640px){ .compare{padding:34px 24px} }

#come{background:linear-gradient(180deg,#fff,#FBFAF7)}
.steps{display:grid; grid-template-columns:repeat(3,1fr); gap:24px}
.step{background:var(--card); border:1px solid var(--line); border-radius:var(--radius); padding:30px 26px; box-shadow:0 1px 2px rgba(13,62,107,.04)}
.step .num{font-family:var(--display); font-weight:800; font-size:1.05rem; width:42px;height:42px; display:flex;align-items:center;justify-content:center; border-radius:12px; background:var(--blue-soft); color:var(--blue); margin-bottom:18px}
.step h3{font-size:1.32rem; margin-bottom:8px}
.step p{color:var(--ink-mute); font-size:1.02rem}
@media(max-width:780px){ .steps{grid-template-columns:1fr} }

.grid4{display:grid; grid-template-columns:repeat(4,1fr); gap:20px}
.ben{padding:26px 22px; border-radius:var(--radius); border:1px solid var(--line); background:var(--card)}
.ben .ic{width:38px;height:38px;color:var(--blue); margin-bottom:14px}
.ben h3{font-size:1.15rem; margin-bottom:6px}
.ben p{color:var(--ink-mute); font-size:.98rem}
@media(max-width:880px){ .grid4{grid-template-columns:1fr 1fr} }
@media(max-width:520px){ .grid4{grid-template-columns:1fr} }

.band{background:var(--blue-deep); color:#fff; border-radius:26px; padding:54px 48px; display:grid; grid-template-columns:1.2fr 1fr; gap:40px; align-items:center}
.band h2{font-size:clamp(1.8rem,3.2vw,2.4rem); color:#fff}
.band p{color:#cfe0f0; margin-top:14px; font-size:1.12rem}
.chips-w{display:flex; gap:10px; flex-wrap:wrap}
.chip{background:rgba(255,255,255,.12); border:1px solid rgba(255,255,255,.2); padding:9px 16px; border-radius:999px; font-weight:700; font-size:.96rem}
@media(max-width:780px){ .band{grid-template-columns:1fr; padding:38px 28px} }

.faq{max-width:780px; margin:0 auto}
.q{border-bottom:1px solid var(--line)}
.q summary{list-style:none; cursor:pointer; padding:22px 0; font-family:var(--display); font-weight:600; font-size:1.18rem; color:var(--ink); display:flex; justify-content:space-between; gap:18px; align-items:center}
.q summary::-webkit-details-marker{display:none}
.q .plus{color:var(--blue); font-size:1.5rem; line-height:1; transition:transform .25s ease; flex-shrink:0}
.q[open] .plus{transform:rotate(45deg)}
.q .a{color:var(--ink-mute); font-size:1.06rem; padding-bottom:22px; max-width:64ch}

.final{text-align:center; padding:90px 0}
.final h2{font-size:clamp(2rem,4vw,3rem)}
.final p{color:var(--ink-mute); font-size:1.18rem; margin:16px auto 30px; max-width:46ch}

footer{border-top:1px solid var(--line); padding:48px 0 60px; color:var(--ink-mute)}
.foot{display:flex; justify-content:space-between; gap:30px; flex-wrap:wrap; align-items:flex-start}
.foot svg{height:26px}
.foot .small{font-size:.92rem; margin-top:12px; max-width:34ch}
.foot-links{display:flex; gap:40px; flex-wrap:wrap}
.foot-links b{display:block; color:var(--ink); font-family:var(--display); margin-bottom:8px}
.foot-links a{display:block; padding:3px 0}
.foot-links a:hover{color:var(--blue)}

.reveal{opacity:0; transform:translateY(18px); animation:rise .7s cubic-bezier(.2,.7,.2,1) forwards}
@keyframes rise{to{opacity:1; transform:none}}

/* ===== Blog + Landing ===== */
.article{max-width:760px; margin:0 auto; padding:60px 24px}
.article .back{color:var(--blue); font-weight:700; font-size:.95rem}
.article h1{font-size:clamp(2rem,4vw,2.8rem); margin:18px 0 10px}
.article .meta{color:var(--ink-mute); margin-bottom:30px}
.prose{font-size:1.12rem; color:#2a2e35}
.prose h2{font-family:var(--display); font-size:1.6rem; margin:34px 0 12px}
.prose h3{font-family:var(--display); font-size:1.3rem; margin:26px 0 10px}
.prose p{margin:0 0 18px}
.prose ul,.prose ol{margin:0 0 18px 22px}
.prose a{color:var(--blue); text-decoration:underline}
.article-cta{margin-top:40px; padding:26px; background:var(--blue-soft); border-radius:16px; text-align:center}
.list-head{padding:60px 24px 10px; max-width:1120px; margin:0 auto}
.blog-list{display:grid; grid-template-columns:repeat(2,1fr); gap:20px; padding:20px 24px 80px; max-width:1120px; margin:0 auto}
.post-card{display:block; background:var(--card); border:1px solid var(--line); border-radius:var(--radius); padding:26px}
.post-card:hover{border-color:var(--blue)}
.post-card h3{font-size:1.25rem; margin-bottom:8px}
.post-card p{color:var(--ink-mute)}
.post-card .meta{font-size:.85rem; color:var(--ink-mute); display:block; margin-top:12px}
.landing-hero{background:linear-gradient(180deg,var(--blue-soft),#fff); padding:80px 0 50px; text-align:center}
.landing-hero h1{font-size:clamp(2.2rem,4.6vw,3.4rem)}
.landing-hero .lead{font-size:1.2rem; color:var(--ink-mute); max-width:54ch; margin:18px auto 28px}
.landing-body{max-width:760px; margin:0 auto; padding:30px 24px 80px}
@media(max-width:680px){ .blog-list{grid-template-columns:1fr} }

/* ===== immagine reale nei mock + esempio in Come funziona ===== */
.photo img{width:100%;height:100%;object-fit:cover;border-radius:11px;display:block}
.come-esempio{margin-top:54px;display:flex;flex-direction:column;align-items:center;gap:18px}
.esempio-label{font-weight:700;color:var(--ink-mute)}
.come-esempio .mock{max-width:380px;width:100%}

/* ===== infografica inline nel mock ===== */
.photo svg{width:100%;height:100%;display:block}

/* ===== due tipi di cliente ===== */
.audience{display:grid;grid-template-columns:1fr 1fr;gap:24px}
.aud-card{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:32px 30px}
.aud-card.highlight{background:var(--blue-soft);border-color:#cfe1f1}
.aud-card h3{font-size:1.5rem;margin-bottom:10px}
.aud-card>p{color:var(--ink-mute);margin-bottom:18px}
.ticks{list-style:none;display:flex;flex-direction:column;gap:11px}
.ticks li{position:relative;padding-left:32px;color:var(--ink);line-height:1.4}
.ticks li::before{content:"";position:absolute;left:0;top:2px;width:20px;height:20px;border-radius:50%;background-color:var(--blue);background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='3.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M20 6L9 17l-5-5'/%3E%3C/svg%3E");background-size:13px;background-repeat:no-repeat;background-position:center}
@media(max-width:780px){ .audience{grid-template-columns:1fr} }

/* ===== immagine negli articoli ===== */
.prose img{max-width:100%;height:auto;border-radius:14px;margin:0 0 26px;display:block}